THE GAME doesn’t stop just because the crowds have gone home.
Under Armour had pioneered a line of game-changing RECOVERY APPAREL. They came to us to BUILD THE HYPE — and show just how this gear lives up to it.
BEYOND THE BUZZER
Today’s athletes train. They play. They recover. Then they start all over again. There’s never a time when an athlete isn’t an athlete. Knowing this, Under Armour engineered an exclusive line of bioactive recovery gear to help them stay primed 24/7. Our job was not only to launch these products but to help position a whole new category that could live up to UA’s mission to make athletes better.
BUILDING THE PLAYBOOK
We started with the big idea — Gear for Your Nonstop Game — and built off that to develop an identity and packaging that telegraphs cutting-edge technology and style. We crafted messaging to turn the promise of “less soreness, more relentless” into a rallying cry. We produced video content taking the athlete to the lab and we launched a digital campaign designed to drive interest, simplify the tech and get this gear into the hands of athletes everywhere.
REFRESHING the face of a LUXURY COSMECEUTICAL brand.
Welcome to Tether and tether.com (“Tether”). Tether offers our tether.com website (the “Site”) and its services (the “Services”) for your use and enjoyment subject to the following terms and conditions (“Terms”). By accessing or using our Site, you thereby accept and agree to abide by these Terms. Tether reserves the right to change these Terms at any time without notice, and such changed Terms will take effect once we post them at the Site.
Tether grants you a limited license to access and make personal use of the Site. This license does not include nor permit your resale or commercial use of the Site or its contents. Without Tether’s express written consent, you may not: (a) download (other than page caching) or modify any portion of the Site, (b) reproduce, duplicate, sell, copy, mirror or otherwise exploit any portion of the Site for any commercial purpose, (c) frame or use framing techniques to enclose any Tether trademark, logo, content, or other proprietary materials (including images, text, page layout or form), or (d) use any meta tags or any other “hidden text” utilizing Tether’s name or trademarks. You may create and use a hyperlink to the Site so long as you do not portray Tether or its services in a false, misleading, derogatory or otherwise offensive manner, however, you may not use any Tether trademark, logo, design or content as part of the link without Tether’s express written permission.
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If you have a good faith belief that your copyright or other rights have been infringed in connection with this Website, please provide written notice to our Designated Agent with the following information:
Our Designated Agent for notice of claims of copyright infringement can be reached as follows:
Tether, Inc.
411 1st Ave S, Suite 404
Seattle, WA 98104
Attn: Legal
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Our Privacy Policy covers any personal information that you provide to us at our request when you use our web site. By using our Site, you agree to this Privacy Policy; you may not use our site if you do not agree to this Privacy Policy. Tether reserves the right to change, modify, add or remove portions of our Privacy Policy at any time, without prior notice to you. We will post all Privacy Policy modifications to our Site, and encourage you to review our Privacy Policy frequently for changes. By your continued use of our Site, you accept these changes.
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Tether will only retain your personal information for the purposes for which we collected it, or as required by applicable laws.
Tether complies with the Children’s Online Privacy Protection Act of 1998. Tether recognizes and respects children’s privacy interests, and encourages parents to play an active role in their children’s online activities. Our Site is not intended for children under 13 years of age, and we do not knowingly request, seek, or collect personally identifiable information from children under 13.
We may amend this Privacy Policy from time to time. If we make any substantial changes in the way we use your personal information we will make that information available by posting a notice on this site. We may also, but are not required to, notify you by email or regular mail. This Privacy Policy was last updated June 28, 2011.
Tether welcomes your questions and comments about our Privacy Policy. Please direct your questions and comments to:
Tether, Inc.
411 1st Ave S, Suite 404
Seattle, WA 98104
Attn: Legal
